About Us

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     Search engine marketing (SEM) is a powerful tool which businesses use to increase their visibility on the web. It is a form of digital marketing that uses search engine optimization (SEO) and paid advertisements (PPC) to drive more traffic to websites. 

     SEM helps businesses reach their target audience by appearing as close as possible to the top of search engine results pages (SERPs). With SEM, businesses can use targeted keywords, content optimization, and other strategies to improve their ranking on SERPs and generate more leads and revenue. 

     SEM can be a powerful tool for expanding your reach, driving clicks and conversions, and increasing ROI. With the right strategy in place, SEM can help businesses achieve greater success online.  

     PPC (Pay-Per-Click) advertising is a form of online marketing that allows businesses to target potential customers with ads based on their search queries (fancy term for the words users type into Google). 

     By bidding on keywords (the words semantically connected to search queries), advertisers can ensure that their ads show up in the search engine results pages (SERPs) when a user is searching for a product or service the advertiser provides. 

     This type of advertising is a great way for businesses to reach their target audience and generate leads quickly and cost-effectively. Additionally, PPC campaigns can be easily tracked and optimized in order to maximize ROI.

Genius Search Marketing has produced measurable PPC results for numerous businesses and we can do the same for you.

      SEO, or search engine optimization, is a complex process that involves optimizing your website for higher rankings in search engine results. 

There are many components that need to be taken into consideration if you want to succeed in SEO. These components include keyword research, content creation and optimization, link building, and technical optimization. Each component plays an important role in helping your website rank higher in the search engines. 

By understanding the different components of SEO and how they work together, we can create an effective SEO strategy that will help you achieve your goals.

     Keywords are an integral part of any search engine marketing strategy. They are the words semantically related to search queries which is what people type into search engines when they're looking for information, products, or services. 

Knowing which keywords to target and how to use them can be the difference between success and failure in search engine marketing. By understanding what a keyword is, how it works, and how to use it effectively, businesses can maximize their chances of appearing in relevant searches and driving traffic to their website.

Next up, keyword intent.

      The four different types of keyword intent are informational, navigational, transactional, and commercial.

Keyword intent is the goal that the user has when typing a specific query into a search engine. By understanding keyword intent, copywriters can create content that better meets the needs of their target audience. Each type of intent offers unique opportunities to create content that resonates with readers and encourages them to take action.

   Hourly rates start at $99 hour

   No, but what is minimum ad spend you ask? 

• Management fees tied to a percentage of the monthly budget are the norm in paid search.
• Lower monthly budget equals lower monthly management fee. 
• The bigger the agency, the higher the minimum ad spend.

Genius Search tries to help every partner navigate Google Ads and other search engines, thus no minimum ad spend at Genius Search. We like to help businesses succeed online, no matter their budget or experience, it's what we do.

• PPC management | Initial 6 month term, month to month thereafter
• SEO projects | Initial 12 month term, 12 month terms thereafter
• DATA projects | Flat fees, project fees, and monthly retainer terms available